Stress-free style

Being "too busy to shop" is a common predicament for many over-worked career women. Rous Iland, a personalised shopping service and online boutique, is here to take the stress out of shopping. The brainchild of two former City highfliers, it offers free membership, which brings with it a raft of benefits. All members get a personal online profile page, listing their preferences and a "wish list" that relatives and friends can see and that should take the nasty shocks out of birthday surprises.

Other benefits include an initial consultation in the Rous Iland Holland Park showroom, free delivery and returns in the UK. There's also a reward system, where members collect points with every purchase to earn vouchers. There is a firm focus on high-quality pieces without the exorbitant price tags. This means customers pay for the quality and not the brand. New pieces in Rous Iland this season feature bright colours and include silver suits and floral-print dresses.